How iShine Cloud Helps Singapore Pools
Founded in 1968, Singapore Pools is the country’s legal lottery operator. A wholly owned subsidiary of the Singapore Tote Board, it operates number games, sports betting and horse racing. Profits from its operations are channelled through the Tote Board to fund charitable donations and worthy causes. Its mission is to provide people who gamble with a safe and trusted environment, and to help them manage their gambling habits.
Singapore Pools focuses on digitalisation to stay ahead of gaming trends and combat illegal gambling syndicates, while upholding strict regulatory standards. The organisation’s customer touchpoints were predominantly counter-service and in-person when Yeo joined as CEO in 2014. His team quickly launched digital channels and a mobile platform for customers to onboard, manage accounts and bet online.
The app provides users with a wide range of betting options such as win, place, handicap and total goals, as well as the ability to view live streams of races. In addition, the app also allows players to play virtual games and win cash prizes. The app is available for iOS and Android devices. The app also features a search function that makes finding the best bets quick and easy.
In addition to offering a variety of gaming services, singapore pools also hosts sports events. These events are held throughout the year and attract a wide variety of audiences. Guests are offered the opportunity to test their skills against other competitors and win prizes ranging from cash to merchandise. In the past, the company has hosted a variety of events including football matches and horse racing.
Singapore pools has a long history of working with charities. During the COVID-19 pandemic, the gaming firm was able to use its technology solutions to help keep many charities running and to ensure their funds were not being diverted by malicious actors. The company’s iShine Cloud solution was able to unlock additional capacity and scale up as needed, ensuring that charities were kept running and that the organization did not suffer from a funding shortage.
Aside from its responsible gaming campaign, Singapore Pools also uses digital signage to educate its customers about gambling responsibly. In their nationwide network of more than 200 outlets and branches, they are able to display event messages, lottery and betting updates, and responsible gaming tips using PADS4. The company has also utilised iShine Cloud’s realtime data connection in PADS4 to easily onboard new partners and display realtime event information.
As the gaming industry grows in size and complexity, Singapore Pools has to ensure that its infrastructure is always up and running, allowing it to respond quickly to changing customer needs. The company has migrated its applications to OCI, which provides visibility into the entire IT ecosystem. This allows the business to identify issues quickly and effectively, reducing troubleshooting time by half. This has been crucial in allowing the company to deliver a seamless experience for its customers.